Driving Growth for Healthtech & Mission-Driven Startups
Helping Startups Launch, Scale, and Win
Bluebird Growth partners with healthtech and mission-driven technology startups to achieve sustainable growth, operational excellence, and successful market entry.
Founded and led by Whitney Adair, Bluebird Growth provides strategic leadership and hands-on execution to help early- and mid-stage startups navigate complex markets and unlock their full potential.
From go-to-market strategy and securing early customers to optimizing revenue and scaling teams, Bluebird Growth delivers the expertise and focus startups need to turn traction into sustainable growth.
About Whitney Adair
Fractional Growth Leader | Go-to-Market Strategist | Healthcare Innovator
With over a decade of experience in healthtech, SaaS, and GTM leadership, I’ve helped startups build scalable growth engines, refine their market positioning, and secure high-value customers. As the Founder and Principal of Bluebird Growth, I bring both strategic vision and hands-on execution to early- and mid-stage startups, helping them gain traction, expand into competitive markets, and scale sustainably.
What I Bring to the Table:
✔ Go-to-Market Leadership – From first customers to repeatable sales motions.
✔ Sales & Partnerships Strategy – Structuring outbound, inbound, and BD for growth.
✔ Marketing & Positioning – Crafting messaging that resonates and drives demand.
✔ Data-Driven Growth Execution – Using analytics and insights to fuel smart decisions.
As a GTM leader, I’ve commercialized three flagship products, secured over $2M ARR, and advised on $100M+ in healthcare transactions. Whether working with pre-seed founders or Fortune 100 clients, I bring the right mix of strategy and execution to help businesses grow with confidence.
