Services That Drive Growth at Every Stage
Tailored strategy, hands-on execution, and embedded leadership to help startups launch, scale, and win.
Bluebird Growth helps early-stage and scaling healthtech and mission-driven startups launch, refine, and scale their growth strategies. Whether you need a fast-track strategy sprint, a deep dive into go-to-market execution, or ongoing leadership, we provide tailored support to meet your needs.
Growth Sprint
3-6 weeks
A focused, high-impact engagement designed to tackle a critical growth challenge and deliver immediate momentum. Whether you’re launching your first go-to-market motion or fine-tuning existing strategies, the Growth Sprint helps you move fast, make informed decisions, and unlock quick wins.
For Early-Stage (0 to 1) Startups:
Pricing from Scratch – Develop an initial pricing strategy based on market insights and customer demand.
Sales Narrative & Pitch Deck – Craft a compelling story to land your first customers or investors.
Market Positioning & Messaging – Define what makes your company stand out in a crowded space.
First Marketing & Demand Gen Plan – Identify key channels and strategies to generate early customer interest.
Customer Onboarding Blueprint – Create a simple, scalable onboarding experience for early adopters.
For Scaling Companies:
Pricing Optimization – Adjust pricing models to improve conversion, customer stickiness, and maximize revenue.
Sales Enablement Materials – Revamp pitch decks, objection-handling frameworks, and sales collateral.
Market Expansion Strategy – Enter new verticals or refine messaging to attract larger customers.
Onboarding & Retention Improvements – Reduce churn and increase engagement through an optimized customer journey.
Demand Gen & Lead Conversion Optimization – Optimize existing acquisition channels to minimize CAC and increase market reach.
Growth Accelerator
8-12 weeks
A strategic engagement designed to set the foundation for long-term, scalable growth. Whether you’re defining your first go-to-market strategy or optimizing existing sales and marketing functions, the Growth Accelerator provides the insights, playbooks, and execution support to move your business forward.
For Early-Stage (0 to 1) Startups:
Market Research & Competitive Positioning – Understand the landscape and define your niche.
Go-To-Market Strategy from Scratch – Map out the best customer acquisition channels for your product.
First Sales & Marketing Funnel – Design an initial process to drive repeatable pipeline growth.
Customer Discovery & Messaging Validation – Gather insights from prospects to refine positioning and ensure product-market fit.
Demand Generation Foundations – Identify the right mix of outbound, content, and partnerships to bring in early leads.
For Scaling Companies:
Competitive Benchmarking & Expansion Strategy – Identify growth opportunities in new segments or geographies.
Refined GTM Playbook – Improve sales processes, lead generation efforts, and sales-marketing alignment.
Sales & Revenue Operations Infrastructure – Optimize deal flow, CRM setup, and data tracking for better forecasting.
Customer Retention & Growth Loops – Build post-sale engagement strategies that improve LTV and lower churn.
Scaling Acquisition & Demand Gen – Expand marketing and sales motions with performance-based improvements.
Fractional Growth Leadership
Engagement tailored to client needs
Need a hands-on growth leader without the overhead of a full-time hire Embedded, cross-functional leadership to build and scale your company’s growth engine?
For startups that need more than just strategy—true execution and leadership—Fractional Growth Leadership provides hands-on guidance to help you secure early customers, refine go-to-market operations, and scale with confidence. Whether you’re launching your first structured growth motion or optimizing existing functions for long-term success, this engagement offers the expertise of a senior growth leader without the full-time commitment.
For Early-Stage (0 to 1) Startups:
Building Your First Go-to-Market Motion – Develop pricing, messaging, and acquisition strategies from the ground up.
Securing Early Customers – Create a founder-led sales playbook and build demand generation strategies.
Developing a Repeatable Growth Engine – Move from ad hoc growth efforts to scalable, structured processes.
For Scaling Companies:
Optimizing and Expanding Growth Functions – Hiring, refining sales & marketing teams, and structuring go-to-market execution.
Scaling from Early Success to Sustainable Growth – Transitioning from founder-led sales to repeatable, scalable playbooks.
Entering New Markets or Customer Segments – Expanding customer acquisition through refined demand generation and positioning.
Not sure which engagement fits your budget?
Let’s talk. We’ll tailor a solution based on your goals, stage, and priorities.
