Building a Modern Digital Brand: Etching Your Company in the Marble
Your brand is more than a logo—it’s a trust signal. Just like banks once etched their names into marble to signal permanence, your digital brand tells the market you’re here to stay. This post explores why early-stage startups should invest in branding early, how trust drives business decisions, and the steps to build a brand that lasts.
Why Early-Stage Founders Underinvest in Marketing—and Why That’s a Costly Mistake
Early-stage B2B founders often treat marketing as an afterthought—seeing it as a “money pit” or something they can handle themselves. But the truth is, marketing isn’t just about content or ads; it’s about building trust, credibility, and demand. This post breaks down why underinvesting in marketing is a costly mistake and how founders can shift their mindset to accelerate growth.
What Is Growth? A Founder’s Guide to Building a Scalable Startup
Many founders think growth is just marketing or sales—but real growth works in concert across functions. To scale successfully, startups need to align sales, marketing, and product strategy from day one. This post breaks down what growth actually means, how it evolves as your company matures, and how to build a scalable foundation early.