Why Early-Stage Founders Underinvest in Marketing—and Why That’s a Costly Mistake

Early-stage B2B founders often treat marketing as an afterthought—seeing it as a “money pit” or something they can handle themselves. But the truth is, marketing isn’t just about content or ads; it’s about building trust, credibility, and demand. This post breaks down why underinvesting in marketing is a costly mistake and how founders can shift their mindset to accelerate growth.