Building the Growth Engine for Healthtech & Mission-Driven Startups
Bluebird Growth partners with startups solving big problems to accelerate go-to-market, scale faster, and build sustainable growth engines.
Sustainable growth happens cross-functionally—across product, sales, and marketing. The right strategy early on accelerates speed to market and revenue.
At Bluebird Growth, we meet startups where they are—whether launching into a new market, refining pricing and sales, or scaling marketing and partnerships. Our services include:
✔ Market entry and product strategy engagements
✔ Fractional leadership for sales, marketing, and GTM execution
✔ Tailored growth coaching to drive traction and scale
Meet Whitney Adair, Founder & Principal of Bluebird Growth
With 13 years of experience across pharmaceuticals, premier health systems, and large payers, Whitney has spent the last six years focused on taking healthtech and mission-driven startups from 0 to 1.
From commercializing new tech products to architecting sales motions and securing first meetings, Whitney knows what it takes to succeed. She specializes in:
✔ Go-to-market execution and early traction strategies
✔ Sales, partnerships, and securing first customers
✔ Marketing strategies that work within startup budgets
As a go-to-market leader, Whitney commercialized three flagship products and secured over $2M ARR—navigating a competitive, capital-constrained market. She has advised on $100M+ transactions across the healthcare ecosystem and knows what success looks like—from pre-Seed startups to the Fortune 100.
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Founder & PrincipalWith an interdisciplinary background in both Health Policy and an MBA, Whitney brings unique perspective to her clients in the highly regulated healthcare field. She has spent time as a healthtech executive, healthcare M&A advisor, marketer, and health system strategist, giving her both broad and deep knowledge for clients to benefit from.
Have Questions? We’ve Got Answers.
Building and scaling a startup comes with big questions—about go-to-market strategy, customer acquisition, sales, marketing, and everything in between.
At Bluebird Growth, we take a cross-functional approach to growth, ensuring that every part of your business—from pricing and partnerships to demand generation and retention—works together to drive sustainable success.
Explore the FAQs to learn more about how we help startups scale smarter and faster.
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Growth isn’t just about sales or marketing—it’s about building a repeatable, scalable system for acquiring and retaining customers.
At Bluebird Growth, we take a cross-functional approach to go-to-market strategy, revenue operations, and customer acquisition. That means ensuring:
✔ Sales & Partnerships – Your outbound and BD strategies connect with the right customers, shorten sales cycles, and drive revenue.
✔ Marketing & Demand Generation – Messaging, brand positioning, and content strategy all work toward customer acquisition, not just awareness.
✔ Product & Pricing Strategy – Your pricing structure, product-market fit, and onboarding drive customer conversion and retention.
Growth looks different at every stage. Whether you’re securing your first customers or scaling into new markets, we help startups build repeatable, data-driven growth engines.
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Bluebird Growth works with early-stage and scaling startups—especially in healthtech and mission-driven technology—that need strategic growth leadership.
You’re a great fit if you:
✔ Need help launching a go-to-market strategy, securing early customers, or refining pricing.
✔ Want to transition from founder-led growth to repeatable, scalable processes.
✔ Are looking for expert fractional leadership to optimize your sales, marketing, or partnerships.
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Engagements are tailored based on your startup’s stage and needs. Typical projects range from 3 weeks to 3 months and follow a structured approach:
Discovery & Audit – Understanding your market position, customers, and challenges.
Design & Strategy Development – Crafting a clear GTM roadmap, pricing model, or sales/marketing motion.
Execution & Implementation – Hands-on support to drive results, whether securing early customers or optimizing a funnel.
Fractional Growth Leadership engagements are longer-term, providing embedded leadership to help startups scale sustainably.
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Growth Sprint = A short-term, high-impact project (3–6 weeks) focused on a specific growth challenge—like pricing, sales strategy, or messaging.
Fractional Growth Leadership = Ongoing, embedded leadership, where I work as an extension of your team to scale your sales, marketing, and growth operations over time.
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Healthtech is a core focus, but we also work with mission-driven SaaS and technology startups tackling complex market challenges. If your startup is scaling in a highly regulated industry or solving big problems with innovative tech, let’s talk.
In addition to healthtech, I’ve advised startups across a range of mission-driven industries, including:
✔ Agtech – Supporting innovation in sustainable food systems.
✔ International Development – Scaling impact-driven technology and solutions.
✔ Youth Civic Engagement Platforms – Expanding access to democratic participation.
✔ Education – Helping edtech startups and mission-driven education organizations grow.
✔ Food & Wellness – Advising on growth strategies for packaged products and consumer wellness brands.
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The first step is simple—schedule a free 30-minute consultation to discuss your startup’s goals, challenges, and growth opportunities. From there, I’ll recommend the best engagement model for your needs.
Services to help you grow, faster
Bluebird Growth helps early- and mid-stage startups launch, refine, and scale their growth strategies. Whether you need a fast-track strategy sprint, a deep dive into go-to-market execution, or ongoing leadership, we provide tailored support to meet your needs.
(3–6 weeks)
A fast-track engagement designed to tackle one critical challenge and unlock quick wins.
Common focus areas: pricing strategy, sales messaging, onboarding, and demand generation.
(8–12 weeks)
A structured deep dive to refine your go-to-market strategy, benchmark against competitors, and build repeatable growth systems.
Common focus areas: market research, competitive positioning, and first sales/marketing funnels.
Sustained guidance and execution
Embedded leadership to build and scale your growth strategy—without the need for a full-time hire.
Common focus areas: securing early customers, optimizing sales & marketing, and scaling revenue.
Let’s Build Your Growth Strategy—Together.
Looking for strategic guidance, hands-on execution, or a roadmap for scaling your startup? Let’s connect.
Schedule a free consultation or send a message below—we’ll find a time to discuss your goals and create a growth plan tailored to your needs.
Not sure where to start? Share a bit about your company, and we’ll help you find the best path forward.